Started power tool business with motor repair and sales.
1987-1995
START-UP STAGE
STRIVE FOR EXCELLENCE,
KEEP IMPROVING.
Started power tool business with motor repair and sales.
Mr. Gu Zhiping started to make electric motors of its own brand and set up Oriental Power Tools Co., Ltd. (the predecessor of “Jiangsu DongCheng Power Tools Co., Ltd.”) Adhering to the concept of “manufacturing high-quality power tool products”, the company officially applied for “DongCheng” trademark in 1997. By 2001, “DongCheng” power tools became a preferred brand in China’s power tools and parts market. In the same year, Jiangsu DongCheng Power Tools Co., Ltd. was founded in sync with its registered trade name.
Marked an important time node for DongCheng. DongCheng successfully transformed from a mere power tool parts manufacturer to a manufacturer of power tool products. Since then, the Company has devoted all its effort to R&D and manufacturing of power tool products.
In 2002, DongCheng launched three power tool products, namely SIM-FF-100A angle grinder, Z1C-FF-20 electric hammer and Z1E-FF-110 electric marble cutter. Upon launch, the products was immediately recognized by professional users with consistent quality, high performance rivaling competitive well-known brands, and excellent cost-effectiveness. They quickly became highly sought-after products on market. All the three products have since become the classic products of DongCheng.
From 2002 to 2008, DongCheng successfully developed more than 40 power tool products and basically formed a complete product line of AC power tools, thus making itself a truly comprehensive, high-quality, professional power tool R&D and manufacturing enterprise.
Since then, DongCheng has made significant investments in product development, manufacturing equipment and testing equipment in order to boost its research capability, production capacity and testing capability. By 2013, DongCheng ranked No.1 firmly in the Chinese market for power tools.
In 2013, DongCheng officially set up its overseas sales division to expand into overseas markets. Its first lithium-battery power tool project kicked off.
In 2015, in accordance with ISO/IEC17025(CNAS CL-01) standard, DongCheng established a proprietary test laboratory. , and the lab features an area of about of 4,000 square meters. It is also equipped with hundreds of advance testing equipment, including safety compliance, work conditions, load-bearing and durability, lithium battery-charging system, EMC, manual tools, household appliances and ROHS environmental protection. It has also been accredited by CNAS, INTERTEK and TUV, making it a laboratory with professional testing capabilities.
In 2018, DongCheng’s third production base, the company’s largest manufacturing base, was put into use, and a fully automated assembly line was introduced to achieve highly automated production. So far, DongCheng has three industrial production bases. They covers a total area of 286,800 square meters and a construction area of 156,800 square meters. The company’s manufacturing process covers AC, DC, brushless motor manufacturing, mold manufacturing, aluminum processing, injection molding processing, and complete machine assembly, etc. The annual output can exceed 20 million units.
Witnessed the establishment of Shanghai Europe-US Regional Sales Center, thereby initiating the company’s sales and marketing activities in European and U.S. markets. And the company set up the R&D center in Shanghai at the same time. Together with other three centers in Nantong (Jiangsu), Hangzhou and Suzhou, the company has further increased its investment in R&D and market promotion, and made a great commitment to shaping itself as an international well-known power tools brand with superior product quality.
In 2021, DongCheng reported its sales revenue of close to RMB 6 billion, with its products being sold in over 60 countries. Despite affected by the COVID-19 pandemic, DongCheng has always maintained steady development and continued to increase its investment in R&D, ensuring high-level of scientific and technological innovation capabilities. The company has invested RMB100 million to upgrade its production capability, aiming to build a smart manufacturing plants for power tools. DongCheng has further accelerated its brand building and globalization.
Started power tool business with motor repair and sales.
Mr. Gu Zhiping started to make electric motors of its own brand and set up Oriental Power Tools Co., Ltd. (the predecessor of “Jiangsu DongCheng Power Tools Co., Ltd.”) Adhering to the concept of “manufacturing high-quality power tool products”, the company officially applied for “DongCheng” trademark in 1997. By 2001, “DongCheng” power tools became a preferred brand in China’s power tools and parts market. In the same year, Jiangsu DongCheng Power Tools Co., Ltd. was founded in sync with its registered trade name.
Marked an important time node for DongCheng. DongCheng successfully transformed from a mere power tool parts manufacturer to a manufacturer of power tool products. Since then, the Company has devoted all its effort to R&D and manufacturing of power tool products.
In 2002, DongCheng launched three power tool products, namely SIM-FF-100A angle grinder, Z1C-FF-20 electric hammer and Z1E-FF-110 electric marble cutter. Upon launch, the products was immediately recognized by professional users with consistent quality, high performance rivaling competitive well-known brands, and excellent cost-effectiveness. They quickly became highly sought-after products on market. All the three products have since become the classic products of DongCheng.
From 2002 to 2008, DongCheng successfully developed more than 40 power tool products and basically formed a complete product line of AC power tools, thus making itself a truly comprehensive, high-quality, professional power tool R&D and manufacturing enterprise.
Since then, DongCheng has made significant investments in product development, manufacturing equipment and testing equipment in order to boost its research capability, production capacity and testing capability. By 2013, DongCheng ranked No.1 firmly in the Chinese market for power tools.
In 2013, DongCheng officially set up its overseas sales division to expand into overseas markets. Its first lithium-battery power tool project kicked off.
In 2015, in accordance with ISO/IEC17025(CNAS CL-01) standard, DongCheng established a proprietary test laboratory. , and the lab features an area of about of 4,000 square meters. It is also equipped with hundreds of advance testing equipment, including safety compliance, work conditions, load-bearing and durability, lithium battery-charging system, EMC, manual tools, household appliances and ROHS environmental protection. It has also been accredited by CNAS, INTERTEK and TUV, making it a laboratory with professional testing capabilities.
In 2018, DongCheng’s third production base, the company’s largest manufacturing base, was put into use, and a fully automated assembly line was introduced to achieve highly automated production. So far, DongCheng has three industrial production bases. They covers a total area of 286,800 square meters and a construction area of 156,800 square meters. The company’s manufacturing process covers AC, DC, brushless motor manufacturing, mold manufacturing, aluminum processing, injection molding processing, and complete machine assembly, etc. The annual output can exceed 20 million units.
Witnessed the establishment of Shanghai Europe-US Regional Sales Center, thereby initiating the company’s sales and marketing activities in European and U.S. markets. And the company set up the R&D center in Shanghai at the same time. Together with other three centers in Nantong (Jiangsu), Hangzhou and Suzhou, the company has further increased its investment in R&D and market promotion, and made a great commitment to shaping itself as an international well-known power tools brand with superior product quality.
In 2021, DongCheng reported its sales revenue of close to RMB 6 billion, with its products being sold in over 60 countries. Despite affected by the COVID-19 pandemic, DongCheng has always maintained steady development and continued to increase its investment in R&D, ensuring high-level of scientific and technological innovation capabilities. The company has invested RMB100 million to upgrade its production capability, aiming to build a smart manufacturing plants for power tools. DongCheng has further accelerated its brand building and globalization.